To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. What’s more, customers typically like to share videos they enjoy, which can expand your online reach. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you.
One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. Here are the top five benefits of video marketing:Īccording to HubSpot, 80% of customers remember a video they’ve watched in the last month. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.įive Smart Reasons To Start Using Video MarketingĪs one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now.59% of company decision makers would rather watch a video than read an article or blog post.Video ads now account for more than 35% of all ad spending online.
A third of all the time people spend online is dedicated to watching videos.87% of online marketers are currently using video content in their digital marketing strategies.
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